Intellectual Property (IP) is the main legally enforceable means for a company to ensure a sphere of exclusivity around its activities and accordingly, it allows drawing a distinction with perfect competition. With the recent explosion of information and telecommunication technology, globalization, the internet etc., the world’s knowledge is very accessible, which supports a perfect competition behavior within the market, that is not favorable for the economy. The Razor and Blades Business Model is the strategic positioning of one product as free or complimentary in order to boost the sales of the actual revenue generating product. Companies like Gillette, Canon, Nespresso, and many others have been successfully using it. The Razor and Blade Business Model – also known as the bait and hook business model – is a very well established and famous business model around the world.
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